As two major players in the telecommunications and CRM industries, AT&T and Salesforce recently announced a new partnership that has many people curious about the details of their contract.
According to the announcement, AT&T has selected Salesforce as its preferred CRM provider to help transform its customer experience and accelerate its digital transformation journey. The two companies will work together to build new capabilities on the Salesforce platform that will enable AT&T to better serve its customers and drive growth.
Specifically, AT&T plans to use Salesforce to unify customer data across its various systems, enabling employees to access a 360-degree view of the customer and deliver personalized, seamless experiences across all touchpoints. This will also enable AT&T to better understand its customers` needs and preferences, allowing the company to offer more relevant products and services.
In addition, AT&T plans to use Salesforce`s AI-powered Einstein platform to automate processes and make smarter decisions based on real-time insights. This will help the company to scale its operations and improve efficiency, ultimately driving cost savings and revenue growth.
While the financial terms of the contract have not been disclosed, it is clear that this partnership represents a significant investment for both companies. AT&T is one of the largest telecommunications companies in the world, with annual revenues exceeding $170 billion, while Salesforce is the leading CRM provider, with a market cap of over $200 billion.
For both companies, this partnership represents a major opportunity to capitalize on the growing demand for digital transformation solutions. With the COVID-19 pandemic driving a massive shift towards remote work and online commerce, companies across industries are seeking ways to streamline operations and improve customer experiences.
As the dust settles on this new contract, AT&T and Salesforce will undoubtedly continue to work closely together to bring their mutual vision of a truly customer-centric telecommunications industry to life. With the power of Salesforce`s platforms and AT&T`s expertise in telecommunications, this partnership has the potential to transform the industry and set new standards for customer experience and operational efficiency.